A SpotOn! User Shares the Benefits of Visual Match Scorecard


It’s easy for the developers and dealers of color management software to talk about the advantages and disadvantages of that software. We can use online demonstrations to explain how it works. We can talk to you about it at trade shows or during onsite training. We are always looking for better ways to explain our features; such as Visual Match Scorecard.

What we can’t do is tell you about the software as it is experienced by someone who decided to invest in it and use it as part of their daily color management strategy. So, we found someone who could.

Jane* is a regular user of our SpotOn! Analyze and Verify software. She also incorporates our Visual Match Scorecard feature into her everyday profiling.

We wanted to tell Jane’s story about her color management process and how SpotOn! is now a part of her strategy to maintain consistent color.

During a recent conversation with her, we realized that no one could tell her personal story but Jane herself. So, in a traditional question-and-answer style, we interviewed her. We invite you to read on and find out more about her path.

The Interview About SpotOn! Visual Match

Q: What kind of processes, substrates, printers, etc. do you use?

Jane: My company prints grand format dye sublimation prints on textiles. We use both the transfer and direct method of printing. We also use UV and latex printers. We have the capability to print on any rigid substrate as well as soft signage.

Q: What are your color management pain points or what issues do you run into most often?

Jane: One word: gray. To be more specific, neutral gray.

People have multiple opinions about gray and throw out the term without actually realizing what they are asking. Gray, by definition, is neutral. This means that there are no colors in it. Many people think that a color that does not have much chroma is gray, when in reality, it is a color.

One of the other problems I have run into is people are stuck in the dark ages of printing where relying on eyes and memory was the way to color manage. We have tools, like spectrophotometers, and software, like SpotOn!, that are driven by data as a means of measuring and analyzing colors, profiles and consistency.

Q: You’re a regular SpotOn! user. How do you use it most?

Jane: Regular might be an understatement. Not only do I use it every time I profile, but also when verifying profile validity. SpotOn! has been a game changer for me as a color manager. I use it to see how close our profiles are within different tolerance sets as well as how the profiles measure over time.

Editors Note: The image above is an actual report from one of Jane’s verifications. Step one is to get as close to an industry specification as possible, using Verify to compare to published specifications like G7 Targeted.

Q: How does the Visual Match Scorecard fit into your color management strategy?

Jane: The Visual Match Scorecard is critical for my position. I measure the profile once I complete it to see how we compare to the tolerances set by Idealliance. Then I make that my reference with the plant, machine, substrate, resolution and a date stamp.

I use this reference to compare the machine/profile/resolution combination to itself and to different machines across the company’s different locations. I have set up a profile verification program for each facility in our company to send me a control wedge along with other control prints and a nozzle check every two weeks. The visual match score is recorded in a simple spreadsheet to track the degradation of each printer/substrate/resolution combination. It helps us visualize possible issues.

Editors Note: The Visual Match Scorecard excels when it’s time to compare today with weeks or months ago when the baseline print was created. In the world of grand format dye sublimation there can be significant drift but maintaining a good visual match score has proven to be sufficient for the work Jane’s company produces.

Q: What’s the biggest color management challenge you have solved using SpotOn!?

Jane: Before I was hired, the most color “management” was having one profile that was created during RIP training many years ago. Our team members used their eyes and many workarounds to create an acceptable output. By managing the color and proving by numbers/science that we are now within industry standards, which they did not know about, was one of my initial challenges.

One of the biggest challenges has been using the data and visual match of our profiles over time to see if we have shifted and are within tolerances. We have been using the data I am able to pull from SpotOn! to prove when I need to re-profile, anticipate potential issues and confirm shifts we are seeing visually through data. I wouldn’t be successful in my position without SpotOn!

Q: What are the biggest advantages in using SpotOn! and Visual Match?

Jane: The biggest advantage of Visual Match is being able to see the consistency of a printer/substrate/profile combination. By tracking the performance of the printers, we are able to understand what variables are causing problems with data rather than relying on our eyes. Managing color across three facilities across the United States is not an easy task. This feature has allowed me to visually see how far the printers have drifted and when to get them back into tolerance.

Image of Jane's trending spreadsheet

Editor’s Note: During our interview, we discovered that Jane was exporting her data into an Excel spreadsheet to share with her different facilities. Since SpotOn! has powerful reporting tools that Jane either wasn’t aware of or just wasn’t using, we realized we had an opportunity to help a client with their workflow. The results of that opportunity will be published in our next blog post.

Q: In your opinion, what is the best feature of SpotOn!?

Jane: Visual Match Scorecard, without a question. It allows color management to go beyond tolerances and actually analyze profiles across multiple platforms. Two printers can hit the same tolerance but not visually match between the two. The human vision is limited and is different for each individual, but the data does not change and is not subjective.

Q: Tell us about your color management journey.

Jane: During my junior year, my school offered a class for printing and photography. I learned L*a*b* and printing techniques. Then in graduate school, I worked at two sister print facilities. Not long after graduation, I had the opportunity to work at a fast-paced fine art printing company to run their print department. Three years later, I took an SGIA Color Management Boot Camp with ColorCasters and decided to pursue color management. Now I am the color manager for three grand format printing facilities in the U.S.

*Editor’s note: Jane is a real person working with SpotOn! in a real-world printing environment. While she does prefer to remain anonymous for this post, we conducted the interview via email by asking questions which she replied with her answers. While her answers were lightly edited for grammar, spelling and punctuation, the answers given here are genuine.